Chapter Two: Building the Visual Language
The Art Director's Eye
Sunday 22 November · 19:30 – 22:30
Beit Al-Thaqafa
Secure checkout on Salla: mada, Apple Pay, Tamara
How the elements of artwork coalesce into a single cohesive visual direction.

- When
- Sunday 22 November · 19:30 – 22:30
- Duration
- 3 hours
- Level
- All levels
Price
150 SAR
Final price. No fees added later.
Cancel for a refund, or change, up to 72 hours before. Terms
Secure checkout on Salla: mada, Apple Pay, Tamara
Who it is for
All levels
What it includes
- 3 hours
- Workshops include the materials used for experimenting during the session. Materials for producing your own work are your own.
About this workshop
With director and writer Ahmad Salam, a session on how colour, composition, line, image and space come together into one coherent visual direction — the skill that ties together everything the practitioner has made so far.
Facilitator

Ahmad Salam
Director and writer
This workshop is part of a package
Package · 4 workshops
Chapter Two: Building the Visual Language
1,200 SAR
990 SAR
Includes: When Colour Speaks, The Art Director's Eye, Imagination in Saudi Cultural Practice, Drawing as a Way of Seeing
Package · 12 workshops
Complete Outer Training (Chapters 2–5)
3,410 SAR
2,530 SAR
Includes: When Colour Speaks, The Art Director's Eye, Imagination in Saudi Cultural Practice, Drawing as a Way of Seeing, Me and the Fifteen Artists, One Story, Two Hundred Artists, Art Supply Exchange, Who Are You as Raw Material?, The Artist Portfolio, From Question to Artistic Research, The Artwork in the Market, How to Be Seen in the Art Scene
Package · 12 workshops
From the Studio to the Exhibition
4,300 SAR
Includes: When Colour Speaks, The Art Director's Eye, Imagination in Saudi Cultural Practice, Drawing as a Way of Seeing, Me and the Fifteen Artists, One Story, Two Hundred Artists, Art Supply Exchange, Who Are You as Raw Material?, The Artist Portfolio, From Question to Artistic Research, The Artwork in the Market, How to Be Seen in the Art Scene
Where it sits in the programme
- When Colour Speaks
- The Art Director's Eye
- Imagination in Saudi Cultural Practice
- Drawing as a Way of Seeing